Wednesday, September 17, 2014

Logo Critique

I chose the Verizon logo because Verizon is a very successful company, meaning their logo is very well known. I would say the logos target audience is people any age from about ten years old to eighty years old. Verizon's target audience changes depending on the exact product they are trying to sell. The younger generation often wants the newest and best product, while the older generation, who is paying for the services want the company with the financially appealing plans. I believe the logo is very successful in reaching the audience because just about any person you talk to is able to recognise the Verizon logo. The colors and style are  very simple and easy to read. I also believe the check mark is a very positive and easy to understand symbol, checkmarks are always good and can be understood across many different language barriers.

The logo is very successful as a food chain. I would say the audience is drivers often because it is a fast food restaurant. Since it is fast food they want their logo to be well known and easily recognisable so that their restaurant is chosen over any other fast food restaurant and that the logo can be seen from far away. The color choices do a nice job of accentuating each other and being able to be seen from far away. I think they are successful because their logo is so easy to recognise and therefore people will stop without having to actually read the nam

e they just have to recognise the picture.

This logo is very successful as far as social media companies go. The log does not quite match the point of the social media site, honestly I'm not really sure where the logo or name of twitter came from, but it is pretty successful and I would say one of the most recognisable symbols of the current generation. Even my 85 year old grandma knows that when she sees that logo it is for "twitter". The color choices are very pretty and fun to look at and the block form of the bird is easy to see and simple which is very powerful for logos. I think this logo is so successful because it is so simple people all over are able to easily tell it is the twitter bird. 
The Starbucks logo is a very successful company. the name of Starbucks actually came from the book Moby Dick and was originally going to be named "The Pequat" after the boat in Starbucks, however Starbucks changed too Starbuck and the symbol looks kinda like how you picture Starbuck in the book. However the logo is very easy to recognise and can easily be seen when looking for your favorite coffee company. The colors green and black and white go ver well together and the detailing stands out with these changes of colors. This logo is very successful in reaching their audience morning workers can easily identify their favorite morning routine. 
This logo is very successful logo and foundation.Even if someone doesn't know what the World Wildlife Foundation is they would be able to recognise the panda and probably are aware that pandas are endangered species so it is pretty easy to understand what they stand for. The colors are very powerful as the black and white are easy to read and bold. I think they are so successful because their logo is bold and very powerful.






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